Creative Direction & Design Leadership
Senior creative leader building meaningful digital experiences for brands that care about the details.
Brand Identity · E-Commerce · Email
End-to-end creative direction for a premier wine curator — Shopify e-commerce build, The Grand Tour monthly subscription service, brand collateral, and email design.
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Product Design · UI/UX · Mobile
UI/UX design across web and native mobile for a startup IoT lighting and building management platform — dashboard, floor plan builder, rules engine, and mobile control app.
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E-Commerce · UX · Web Design
Full e-commerce redesign spanning homepage, product listing, product detail, and content pages for a leading denim brand.
View Project →Chad Abel is a seasoned creative leader passionate about creating meaningful experiences people love. Over 20+ years he has led digital product design, e-commerce, user experience, brand creative, and design teams across consumer, retail, and technology brands.
He has been honored to work with talented teams at PUMA, Under Armour, New Balance, Burt's Bees, Verve Wine, Gooee, and many others. Currently accepting select engagements. Get in touch here.
Experience
Creative Consultant
Self-employed · Counter Culture Coffee, Olipop, Fellow Coffee, Specialty Coffee Association, Tommy Hilfiger, NYDJ, Royal Caribbean, PMI
ACD, Lead Digital Experience & Design
Pegasystems
Sr. Digital Designer
Burt's Bees
Creative Director
Verve Wine
Sr. UI/UX Product Designer
Gooee · IoT Building Intelligence Platform
Creative Director, Founder
Able + Willing Supply Co.
Creative Director
Almighty · New Balance, L.L.Bean, BJ's Wholesale, LoJack, David's Tea
Sr. Manager, Digital Design
Under Armour
Digital Design Lead
PUMA
Education
Associate Degree, Multimedia Design
Art Institute · GPA 3.84
Skills
Creative & art direction · Creative strategy · Human-centered design · Omni-channel · Digital Marketing · User experience · E-Commerce design · Product design · Wireframing · Prototyping · Design systems